Humble Apparel Co. is a Minneapolis-based outdoor apparel and goods company with a focus on clean, modern design. Â We choose paddles over motors. Â Hikes over drives. Â Campfires and stars over city lights. Â All with family and friends. Our humble beginnings started in 2016 after we struggled to find modern apparel for the Boundary Waters Canoe Area, an outdoor place we love. We donate 7% of our profits to Boundary Waters Canoe Area conservation efforts and youth outdoor outreach programs.